Memberships that stop leaking.
Cohort onboarding, retention loops and a booking experience members actually use — for studios, coaches and wellness brands.
Four systems, one fitness & wellness engine.
We do not sell a la carte. These four pieces are what make a fitness brand actually sell online, so we build them as one.
Cohort onboarding
A first-30-days path that turns a trial into a habit before the invoice arrives.
Retention loops
Attendance streaks, milestone moments and win-back flows that catch members before they drift.
Booking that behaves
Class schedules, waitlists, coach availability and mobile-first reschedules.
Community layer
Challenges, leaderboards and member stories that make showing up social.
A four-step engagement with no mystery in the middle.
Read the leak
We find exactly where members drop — week two, month three, or a failed payment.
Design the habit
Onboarding, streaks and milestones that make consistency feel good.
Build the booking
Schedules, payments, waitlists and a member app you can grow into.
Protect the revenue
Dunning, win-back and referral loops that keep the roster full.
Fewer sign-ups, a fuller roster.
Anvil was great at getting trials and terrible at keeping them. We built a coached onboarding path and a milestone system, and retention climbed while referrals grew.
Three ways to work together.
Program
Most pickedCustom quote
- Everything in Warm-up
- Community layer
- Referral engine
- Win-back flows
- Monthly testing
Network
Custom quote
- Multi-location systems
- Franchise portal
- Dedicated squad
- Quarterly planning
The things fitness clients ask first.
Still unsure? Send a note and we will answer straight, even if the honest answer is that you do not need us yet.
Ask a questionWe start with a fast mobile web experience, then extend to an app if the data says it is worth it.
Yes — dunning, card updaters and a grace-period flow recover a large share of involuntary churn.
Schedules, pricing and staff can be scoped per location with shared membership.
We instrument activation, week-by-week attendance and 90-day cohorts, then optimise the weakest point.
Related services
Not ready to talk? Start with the free fitness audit.
A minute of details, no call. We go through your funnel like a customer and send the fixes ranked by impact within two business days.
- → Where fitness customers drop off
- → Which fixes move the most revenue first
- → What your competitors are doing better
Ready to make fitness your best-selling channel?
Talk to us