Explore the visual language
Typographic and photographic explorations that give the drink a clear, energetic identity without falling into category clichés.
Geothermal is a functional drink with real fruit and clean energy. We worked on brand and campaign explorations — the visual language, the campaign thinking and how the range could show up across channels.
Campaign concepts
Concepts built around the product's real ingredients and its promise of brighter days.
Ready to build on
A set of directions the brand can take further — campaign systems, packaging cues and content angles.